Advanced Typography: Final Compilation & Reflection

 

Start Week 1-Week 14

ZHANG HANYUAN/0363727/Bachelor of Design (Honors) in Creative Media

Advanced Typography/Taylors University

Final Compilation & Reflection

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Instruction

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Blogger Jump Directory

Link:

Task 1/Exercise - Typesetting Systems and Finding Types

Task 2/Task 2A & 2B

Task 3/Type exploration & Application

Submission

Task 1: Exercise - Typesetting Systems and Finding Types

-Exercise 1 Typographic Systems

JPEG

fig.1.1 Axial System

fig.1.2Bilateral System

fig.1.3 Modular System

fig.1.4 Grid System

fig.1.5 Random System

fig.1.6 Radial System

fig.1.7 Dilatational System 

fig.1.8 Transition System

PDF

Fig 1.9 Final Submission_Exercise 1_Typographic System (PDF) 

Fig 1.10 Final Submission_Exercise 1_Typographic System with Grid (PDF) 

- Finding Type

fig.1.11 Final Font(JPEG)

fig.1.12 Final Poster(JPEG)

fig.1.13 Final Font(PDF)

fig.1.14 Final Poster(PDF)

Task 2-2A Key Artwork & 2B Collateral

2A-Key Artwork

fig.2.1 wordmark in actual colours on the lightest shade of you colour palette

fig.2.2 Wordmark in lightest shade of colour palette on darkest shade of colour palette 

fig.2.3 colour palette

fig.2.4 white wordmark black background

fig.2.5 black wordmark white background

PDF

fig.2.6 Artwork(PDF)

2B-Collateral &IG

fig.2.7 Collateral 1

fig.2.8 Collateral 2

fig.2.9 Collateral 3

fig.2.10 Animation

Instagram Link

https://www.instagram.com/sirius.yyy/

Instagram Screen shot

fig.2.11 Instagram Screen shot

PDF

fig.2.12 Collateral(PDF)

Task 3-Type exploration & Application

Font 

fig.3.1 Font(JPEG)

Download fonts here:

https://drive.google.com/drive/folders/1RF_FotcLp3lh2Y88DOyajDONYvPvKt0y?usp=drive_link

Font Presentation

JPEG

fig.3.2 Presentation1 

fig.3.3Presentation2 

fig.3.4Presentation3 

fig.3.5 Presentation4

fig.3.6 Presentation5

Font Application

JPEG

fig.3.7 Application1 Subway billboards

fig.3.8 Application2 Mug

fig.3.9 Application3 Three boxes

fig.3.10 Application4 Signs

fig.3.11 Application5 Sports sweatshirt

PDF

fig.3.12 Task 3: Type Application and Exploration(PDF)

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Reflection

Experience

This semester was much more intense than the first semester, and tested our exploration and open research in type design. In this semester, although the assignments were very tight, I was happy to keep up with the pace and get advice from Vinod sir, which was crucial for me because Vinod sir's advice provided a lot of inspiration and help for my designs. I enjoyed this semester and the open nature of the assignments allowed me to do some of my favorite designs.

Observation

This semester, I focused on observing various typographic details. In Task 1, we analyzed different layouts in different typographic systems and studied common typographic elements in daily life. Task 2 required us to explore the relationship between brand logo design and its corresponding theme. In Task 3, we delved into the complexity of making a complete font, including letter proportions (such as height and width) and the spacing between characters.

Findings

This semester, I realized that typography is deeply rooted in our daily lives, and designing typographic works requires thorough research and exploration to push boundaries and cultivate creativity. Although it is normal to make mistakes in the design process, these mistakes provide valuable learning experiences. Typographic knowledge is not limited to typographic works - it can be applied to various fields such as website design and video production, enhancing creativity and communication skills. Learning typography this semester has greatly helped me grow and deepened my understanding of design. Overall, this semester has been a very meaningful and memorable journey.