Design Principles:Task 2 Visual Analysis

 

Design Principle-Task 2: Visual Analysis

February 20, 2024

Week3-Week5

ZHANG HANYUAN/0363727

Design Principles /  Creative media in design /Taylor's University 

Task2:Visual Analysis

instruction

1. Recap Task 2 Brief

Task 2 demans us to analysis the picture that we choice in task 1.Visual analysis is a method of understanding design that focuses on the visual elements and principles. In its strictest definition - a description and explanation of visual structure for its own sake. Yet the purpose of visual analysis can also recognise the choices that a designer made in creating the design, as well as to better understand how the formal properties of a design communicate ideas, content, or meaning. Visual analysis can include three phases: observation, analysis, interpretation.

Phase 1 - Observation:
• Involves detecting and accurately describing the visual features of a design using your own words.
• Avoid reading about the design beforehand.
• During the observation phase, focus on looking, thinking, and communicating your findings.

Phase 2 - Analysis:
• Involves considering your findings and forming conclusions based on facts.
• Consider how the identified visual elements contribute to the overall design principles and impact on the viewer.
• How are your eyes guided through the piece, and why? Apply the design ideas you've learned.

Phase 3 - Interpretation:
• Combine your observations, description, and analysis of the work with facts and historical background from reliable sources.• Determine the significance of the design and the purpose behind its creation?

2. VISUAL ANALYSIS

Write a 300- to 350-word visual analysis of the selected design (refer to Visual Analysis lecture notes and guide).

fig.1.3 Plastic seahorse

Link to Source

Seahorse, 2022, AI-generated image

Image: Courtesy of Amith Venkataramaiah

• Observation:

This design works is a digital art form, the main color is colored plastic. The highlight of the whole painting is the accumulation and shaping of different colored plastics.

This image is a hybrid of a seahorse and colored plastic.

It is well known that plastic waste is a major cause of Marine life depletion. Plastic waste in the ocean ranges from increased plastics that pollue almost all Marine environments, to microplastics (less than 5 mm in diameter) that are adopted by Marine organisms and birds, which will sum up their expected particle consumption and deplete their digestive systems, into the ocean. The result is a range of physical dissolves for Marine life and the ecological impact of plastics as a component of a complex food web for toxicants.

Visual artist Amith juxtaposes elements to seamlessly blend 'plastic' and 'underwater life' to satirize the fact that 'underwater life' has to fuse itself with plastic in order to survive.

Seahorses are very brightly colored. As the seabed deepens, the ocean changes from light blue to dark blue, and the light part of the hippocampus changes from colorless to primary color. In terms of visual elements, the main colors observed were the three primary colors, dark blue and light blue.

• Analysis: 

Harmony and unity: 

Harmony and unity are achieved through a cohesive design that ties the scene together using relevant color palettes and stylized elements. Plastic and Marine life may be in stark contrast, but their message is the same.

Contrast principle:

Rich colors. The visual conflict and the formation of saturation of the two elements highlight the difference between them by contrast, resulting in a sharp effect.

Integration principle:

The fusion of different elements forms a sense of wholeness, which is a principle of Gestalt theory.

• Interpretation:

By exploiting the hybrid between animals and plastics, Venkataramaiah has created visual commentary that complements the growing discussion around the wisdom of various life forms and the idea of being "beyond human." In the context of ecological priority and human capacity for intervention, the Plastic Animal series utilizes AI to comment on the intelligence of other species and their ability to invent and launch defenses, delivering a sense of agency that is considered unique to non-human species.