Advanced Typography / Task 2A & 2B
18/Oct/2024- 15/Nov/2024 (week 4-week 8) ZHANG HANYUAN/0363727/Bachelor of Design (Honors) in Creative Media Advanced Typography/Taylors University Task 2A & 2B LECTURES SUMMARY: WEEK 5 LECTURES : Perception & Organization Perception is “the way in which something is regarded, understood, or interpreted”. Content can be textual, visual， graphical or in the form of colour. Light/Bold,Condense/Extended,Organic/Machnied,Roman/Italic,Small/Large,Negative/Positive,Serif/Sans, serif,Ornate/Simple,Red/Blue. Contrast a method of organizing content to make design work & its meaning pop out clearly with flair Fig 1.1 Different methods of adding contrast Carl Dair's Seven Typo Contrasts Size to draw readers' attention to a certain point Fig 1.2 Size contrast Weight it describes how bold type can stand out in lighter type of the same style helps in creating a power point in a composition Fig 1.3 Weight contrast Form the distinction betwe...